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WhatsApp Meta Cloud API setup guide

WhatsApp Cloud API is run by Meta. It's the cheapest way to send WhatsApp at scale and the recommended route for brands sending more than 1,000 conversations/month. Alintro is a direct Cloud API integration — no BSP markup.

Pricing: Meta charges per conversation (not per message): ~$0.004 India utility, $0.0088 US utility, free for customer-initiated service conversations. First 1,000 conversations/month are free.

What you need from WhatsApp Meta Cloud API

  • WhatsApp Business Account ID (WABA ID)
    Facebook Business Manager → WhatsApp Accounts
  • Phone Number ID
    Same place — each verified phone has its own ID
  • Permanent Access Token
    Business Manager → System Users → generate a token with `whatsapp_business_messaging` + `whatsapp_business_management` scopes
  • App ID (optional)
    Needed if you register templates via API

Step-by-step

  1. 1

    Create a Meta Business Account

    business.facebook.com → create account → verify the business (passport / utility bill / legal docs).

  2. 2

    Create a WhatsApp Business App

    developers.facebook.com → My Apps → Create App → Business → add WhatsApp product.

  3. 3

    Add a phone number

    WhatsApp → API Setup → Add phone number. Verify via SMS / call. This becomes your sender — it cannot be used on the regular WhatsApp app anymore.

  4. 4

    Generate a permanent token

    Business Manager → System Users → Create system user → Add assets → Generate token with the two scopes above. Copy it — shown only once.

  5. 5

    Paste credentials into Alintro

    Gateways → Add → WhatsApp Meta Cloud API. Paste WABA ID, Phone Number ID, Token. Test.

  6. 6

    Register message templates

    Templates must be pre-approved by Meta. In Alintro, go to Templates → New → pick category (Marketing / Utility / Authentication). Submission takes ~5 min.

FAQ

Do I need a Facebook Business verification?+

Only if you want to send more than 250 conversations/day or get the green tick. For < 250/day you can start immediately.

What happens if Meta disables my number?+

Most common reasons: user-reported spam, message template violations. Alintro will auto-fallback to SMS if configured.

Can I use my regular WhatsApp number?+

No — once registered with Cloud API, the number is permanently tied to the API and cannot be used in the app.

Ready to send with WhatsApp Meta Cloud API?

Install Alintro on your Shopify store — setup takes 5 minutes, and you can add WhatsApp Meta Cloud API(or any gateway) from the Gateways tab.

Install on Shopify

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