+30% AOV
with Bundles
Here's a question I love asking store owners: what's easier—finding a new customer or getting an existing customer to spend $20 more? The answer is almost always the latter. And one of the simplest ways to do that? Bundles. It sounds almost too basic, but hear me out.
Why Do Bundles Even Work?
It's partly psychology, partly convenience. When someone buys a bundle, they're not just buying products—they're buying a decision that's already made for them:
- "I'm getting a deal" — Even if they're spending more, the perceived value hits different
- "I don't have to think" — Analysis paralysis is real. Bundles eliminate it.
- "I might miss out" — Limited bundles create that healthy urgency
- "Oh, I didn't know you sold that" — Bundles introduce people to products they'd never find on their own
Real Result
A home goods store using Alintro Bundle Builder saw their AOV increase from $45 to $62 (38% lift) within 30 days of launching their first bundle campaign.
Four Bundle Types That Actually Move the Needle
Fixed Bundles
+15-25% AOVPre-defined product combinations at a discounted price
Example: Skincare Set: Cleanser + Toner + Moisturizer = 20% off
Best for: Complementary products that work together
Mix & Match
+20-35% AOVLet customers build their own bundle from selected products
Example: Pick any 3 t-shirts for $60 (normally $25 each)
Best for: Stores with many variants or similar products
Volume Discounts
+25-40% AOVBuy more, save more - tiered pricing based on quantity
Example: Buy 2 save 10%, Buy 3 save 15%, Buy 4+ save 20%
Best for: Consumable or replenishable products
BOGO Offers
+30-50% AOVBuy one get one free or discounted
Example: Buy 1 Get 1 50% Off on all accessories
Best for: Clearance, new product launches, or high-margin items
Choosing the Right Bundle Strategy
The best bundle type depends on what you sell:
| Product Type | Best Bundle Strategy |
|---|---|
| Skincare / Beauty | Fixed Bundles (routines) |
| Apparel | Mix & Match + BOGO |
| Supplements / Coffee | Volume Discounts |
| Electronics | Fixed Bundles (accessories) |
| Food & Beverage | Mix & Match + Volume |
Setting Up Bundles in Alintro
- Install Bundle Builder from the Shopify App Store
- Choose bundle type - Fixed, Mix & Match, Volume, or BOGO
- Select products - Which products to include
- Set discount - Percentage or fixed amount off
- Customize display - How it appears on product pages
- Publish and promote - Go live!
Best Practices for Higher Conversions
Show the Savings Clearly
Display original price vs bundle price prominently. "Save $15" is powerful.
Limit Choices
Too many options leads to decision paralysis. 3-5 bundle options max.
Name Bundles Creatively
"The Complete Skincare Routine" beats "Product Bundle #1"
Use Urgency Wisely
Limited-time bundles create FOMO. But don't overdo it.
Feature on Product Pages
Show bundle options directly on product pages, not just a separate bundles page.
Bundle + Cart Recovery = Maximum Impact
Combine bundles with cart recovery for even better results. When someone abandons a bundle:
- Send an SMS/WhatsApp reminder highlighting the savings
- Reference the specific bundle they left behind
- Add urgency: "Your bundle discount expires soon"
Pro Tip
Use Alintro's SMS Notifications with Bundle Builder together. When someone abandons a bundle, they get a personalized recovery message mentioning exactly what they left behind and how much they'll save.
Measuring Bundle Success
Track these metrics to optimize your bundles:
AOV Change
Before vs after bundles
Bundle Conversion Rate
Views to purchases
Revenue per Visitor
Total impact on revenue
Bundle Popularity
Which bundles sell best
Ready to Increase Your AOV?
Install Alintro Bundle Builder free and start creating bundles that sell.
Install Bundle Builder